This sector can be divided into the sectors fitness, sports and wellness.

The fitness and sports industry is a fast-growing sector and is divided into fitness chains, individual studios and sporting goods retailers. In 2015, the fitness industry generated a total turnover of 4.83 billion euros, the industry has approximately 9.46 million members. Education and studies include a Bachelor of Arts in Fitness Economics as well as an education in sports and fitness management.

In addition to the obvious activities in the field of sports and fitness, activities related to wellness and beauty also belong to this sector. Consultation, service and sale of products are among the possible activities. This is characterised by direct customer contact with private individuals. This results in a necessary orientation towards the leisure time of the customers, which sometimes entails unusual working hours.